Senior UX/UI Designer
For 2 years I designed a system that would allow UK-based energy installations to apply for emission permits, define their plans to monitor emissions, verify emissions with independent bodies, and provide emissions reports to regulators.
This replaced an existing EU system.
I started work on this project during the discovery stage, and lead it through a successful 2-hour GDS public beta assessment.
The system (called Manage your UK Emissions Trading Scheme) is now live and being used by tens of thousands of users.
Service Designer
During the height of the Coronavirus pandemic I worked with the Department for Education to design an all-in-one solution for hosting the department’s myriad services.
With Super Mario 64 firmly in mind, I designed a central hub that would allow people to find and access the services they needed to use.
As Service Designer, I managed the user research, the UX/UI work, the user-architecture of the full system, and the content writing of each and every page.
I also guided the project through several GDS assessments, right up to public release.
Senior UX/UI Designer
A start-up fashion brand asked me to design and build their entire website from the ground up.
So that’s what I did.
This was a fun, fast project that involved everything from market research and persona production through to user interface design, copywriting, and spending a week trying to get parallax scrolling to work in HTML.
I even managed a few photoshoots.
Senior UX Writer
Two main projects occupied my time at Barclaycard.
The first was a new dashboard for Barclays' converged payment gateway. I shaped the UX/UI of this dashboard, as well as its child pages, through the production of a narrative strategy that could be easily picked up by future writers and copy editors.
The second project was a re-think of how high value transaction promotions were displayed in the existing Barclaycard customer portal.
This second project was all about simplification - the presentation had to be clear, and the content needed to be understood by even the most finance-blind person.
It was a fun challenge that lead to some very memorable user testing sessions.
Narrative Service Design Specialist
I was brought into the SRA to help them rework and modernise their approach to content writing.
To do this, I created a smörgåsbord of copy-related artefacts for use within the company, including…
A ‘copy efficacy scale’ to help managers determine whether or not content was up to a modern UX standard.
Personas to help the SRA copywriters empathise with their external audience.
An easy-to-read booklet outlining the major UX writing principles, such as progressive
disclosure, clarity, brevity, and how to write for mobile devices.
Digital UX Copy Lead
As the head of the UX writing department at Virgin Media, I was tasked with managing a fleet of copywriters across offices located in London and Birmingham.
Alongside this day-to-day management, I also got to define the wider digital copy strategy for Virgin Media, pushing for a mobile-first approach and a greater focus on a fun, engaging voice for digital copy.
One of the best things about this role was the chance to work with several external partners, including Nomensa, NTT, and OMD on key projects such as the brand refresh of the core Virgin Media landing pages.
I even got to strap various members of the public into an electroencephalogram machine to watch, in real time, their cerebral response to sales banners.